Case Study of The Last Property

Website: https://thelastproperty.com/
Platform: Go High Level (GHL)
Role: Full build design, forms, CRM, Workflows, automations, Pipelines

Project Overview

The Last Property is a real estate investment and property sales brand focused on premium villas and hotel properties in Bali, Indonesia. Their core audience is international investors and expatriates looking for high-return real estate opportunities.

For this project, I built a full Go High Level system integrating the website with marketing, CRM, and automation workflows to support lead capture, engagement, and conversion.

Scope of Work

The project included the following GHL deliverables:

* Custom Website Pages reflecting property listings and investment propositions

* Lead Capture Forms tailored for investor inquiries

* Strategic Tags & Segments based on user interest (e.g., villa types, investment sessions)

* Automated Workflows (lead follow-ups, consultation scheduling)

* CRM Setup for organizing leads and sales touchpoints

* Email Campaigns to nurture potential investors

* Snippets for sales communication and property info

This ensured every visitor journey was trackable and actionable.

Website & Messaging Strategy

The Last Property site focuses on presenting high-value investment opportunities in Bali with clear value points like:

* Estimated returns between 10%–16%

* Villas and hotels starting from €120,000

* Structured support from property search to documentation

Call-to-action buttons like “Book a Free Investment Session” and “Register for Priority Access” were used to maximize conversions.

Automation & CRM Logic

Leads are automatically:

* Tagged by interest level and property type

* Segmented for targeted email sequences

* Moved into nurture flows based on actions such as form submissions or session bookings

Workflows were designed to reduce manual follow-ups and improve lead quality over time.

Business Impact

* Seamless lead capture from visitor to prospect

* Improved engagement with automated follow-ups

* Clear investor journeys tailored by segment

* CRM centralization, ensuring sales teams can act quickly

This setup makes the marketing and sales processes scalable and repeatable.

Conclusion

This project shows a complete Go High Level implementation where the website is not just a landing page but a strategic asset tied to a full marketing automation and CRM ecosystem.